I've been to airports in several countries, and I've noticed that beverages are always extremely costly.
Passengers are not allowed to bring liquids beyond the security checkpoint, so beverages are at higher prices within the security area.
It's about twice the normal cost.
I know that this is the nature of business but I can't help feeling that I'm being exploited.
I have seen bottles of water sold for more than 3 dollars each.
On the other hand, I wasn't too bothered to see a bottle of water for sale in an airport in Tokyo at price which was only 1.13 times that of the normal price. (The normal price is 118 yen, but it was selling for 133 yen)
Compared to prices of bottled water in other airports, It was a very modest price.
I'd say it's too modest. Why didn't they set a higher price?
I'm curious as to what price would lead to the highest profit.
If price is too high, passengers will avoid buying bottled water, but if it is too low, the seller would lose potential profits.
In any case, I'm determined not to buy bottled water if it costs more than 2 dollars.
Thanks Deanfujioka!
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